New technology law, AI governance & digital communications

New technology law, AI governance & digital communications

Marszałek & Partners offers advanced legal assistance in the area of new technologies, with a particular focus on the rapidly developing law governing artificial intelligence. Our team has in-depth knowledge of the implementation and application of the AI Act regulations – the EU regulation setting new standards for AI systems – and actively supports clients at every stage of bringing their operations into compliance with the requirements of this regulation, including the classification of AI systems, obligations of suppliers and implementers, and risk management procedures.

The scope of our practice includes, in particular:

• AI governance and compliance – legal audits of AI systems, creation of internal compliance policies and procedures, accountability consulting for autonomous systems and algorithmic decision-making
• Data protection and privacy – GDPR in the context of AI systems, profiling, automatic data processing, cooperation with supervisory authorities
• Intellectual property law in the digital environment – copyright, database protection, ownership of AI-generated content, technology licensing
• Advertising and digital communications law – regulations on programmatic advertising, influencer marketing, behavioral targeting and misinformation
• E-commerce and the digital economy – DSA, DMA, digital platform law, marketplace regulation
• Cyber security and infrastructure protection – NIS2 consulting, incident management, liability for data security breaches

  What sets us apart is our working knowledge of the technology ecosystem and our ability to translate complex regulations into concrete, operational solutions tailored to our Client’s specific business.